International Christmas Festival of Panama — 2024 & 2025
International Christmas Festival of Panama — 2024 & 2025
International Christmas Festival of Panama — 2024 & 2025
✦ Float Design
✦ Presentation Design
✦ Screen Content
✦ Event Graphics
✦ 3D Visualization
Challenge & Role
Panama City’s Christmas program is a large-scale public initiative spanning the annual City of Stars Parade, public lighting, community activities, brand activations, and events across the holiday season. The parade alone welcomed 200,000+ attendees in 2024 and approximately 350,000 in 2025, with the 2025 route extending 3.5 km along Calle 50.
As a designer, my role was to translate this system across communication, space, and video—using design to structure complex proposals, visualize ideas before they existed physically, and keep them clear and consistent as they moved toward execution.
Challenge & Role
Panama City’s Christmas program is a large-scale public initiative spanning the annual City of Stars Parade, public lighting, community activities, brand activations, and events across the holiday season. The parade alone welcomed 200,000+ attendees in 2024 and approximately 350,000 in 2025, with the 2025 route extending 3.5 km along Calle 50.
As a designer, my role was to translate this system across communication, space, and video—using design to structure complex proposals, visualize ideas before they existed physically, and keep them clear and consistent as they moved toward execution.
Panama City’s Christmas program is a large-scale public initiative spanning the annual City of Stars Parade, public lighting, community activities, brand activations, and events across the holiday season. The parade alone welcomed 200,000+ attendees in 2024 and approximately 350,000 in 2025, with the 2025 route extending 3.5 km along Calle 50.
As a designer, my role was to translate this system across communication, space, and video—using design to structure complex proposals, visualize ideas before they existed physically, and keep them clear and consistent as they moved toward execution.
✦ Float Design
✦ Presentation Design
✦ Screen Content
✦ Event Graphics
✦ 3D Visualization
Challenge & Role
Phase 01 — Commercial Presentation & Visual Adaptation
Phase 01 — Commercial Presentation & Visual Adaptation
The first stage focused on turning program planning, participation opportunities, and partner information into clear visual communication for companies and stakeholders.
The first stage focused on turning program planning, participation opportunities, and partner information into clear visual communication for companies and stakeholders.
Visual System & Content Adaptation
Visual System & Content Adaptation
I worked within the visual systems developed for the 2024 and 2025 editions, adapting them into presentations and communication materials used throughout different stages of the program.
I worked within the visual systems developed for the 2024 and 2025 editions, adapting them into presentations and communication materials used throughout different stages of the program.
➨ 2024 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
➨ 2024 visual identity. Designed by El Joint.
➨ 2024 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
Commercial Presentations for Brand Partners
Commercial Presentations for Brand Partners
Brand partnerships were part of how the program came together. I translated plans, activations, participation packages, and benefits into clear visual proposals, helping teams present the program and brands understand how they could take part.
Brand partnerships were part of how the program came together. I translated plans, activations, participation packages, and benefits into clear visual proposals, helping teams present the program and brands understand how they could take part.
Phase 02 — Brand Experience & Spatial Design
Phase 02 — Brand Experience & Spatial Design
As the program moved toward execution, my work shifted from graphic applications into physical space, using design and 3D visualization to develop and communicate experiences before production.
As the program moved toward execution, my work shifted from graphic applications into physical space, using design and 3D visualization to develop and communicate experiences before production.
Float Design & Brand Integration
Float Design & Brand Integration
To bring brand participation into the parade, I translated existing brand identities into three-dimensional float concepts, developing selected proposals from initial concept through 3D visualization.
I applied design principles such as composition, hierarchy, color, and spatial distribution, using 3D to develop, present, and refine each idea before production. Some concepts remained commercial proposals, while selected designs moved into physical execution.
To bring brand participation into the parade, I translated existing brand identities into three-dimensional float concepts, developing selected proposals from initial concept through 3D visualization.
I applied design principles such as composition, hierarchy, color, and spatial distribution, using 3D to develop, present, and refine each idea before production. Some concepts remained commercial proposals, while selected designs moved into physical execution.
Official Parade Map
Official Parade Map
For the 3.5 km Calle 50 route, I translated route inspections and an extensive set of defined logistical information into the official parade map. The challenge was information design: making event infrastructure, zones, key points, and route structure understandable within one clear visual system.
For the 3.5 km Calle 50 route, I translated route inspections and an extensive set of defined logistical information into the official parade map. The challenge was information design: making event infrastructure, zones, key points, and route structure understandable within one clear visual system.
➨ Official map — 2024 edition.
➨ Official map — 2025 edition.
➨ Official map — 2025 edition.
➨ Official map — 2024 edition.
➨ Official map — 2024 edition.
➨ Official map — 2025 edition.
Urban Lighting & Public Spaces
Urban Lighting & Public Spaces
Urban Lighting & Public Spaces
Using lighting concepts provided by external suppliers, I developed their spatial distribution within real public spaces, including Plaza Herrera and Calle Uruguay. 3D helped evaluate scale, placement, and their relationship with the existing urban environment before installation.
Using lighting concepts provided by external suppliers, I developed their spatial distribution within real public spaces, including Plaza Herrera and Calle Uruguay. 3D helped evaluate scale, placement, and their relationship with the existing urban environment before installation.
Phase 03 — Event Applications & Audiovisual Content
Phase 03 — Event Applications & Audiovisual Content
As the program moved into public-facing execution, my work shifted toward adapting the Christmas identity across supporting initiatives, promotional applications, and live audiovisual content.
As the program moved into public-facing execution, my work shifted toward adapting the Christmas identity across supporting initiatives, promotional applications, and live audiovisual content.
Community Initiatives & Program Presentations
Community Initiatives & Program Presentations
I designed presentations and visual materials for complementary initiatives such as Santa Run and other activities held throughout December.
I designed presentations and visual materials for complementary initiatives such as Santa Run and other activities held throughout December.
Pre-Parade Advertising
Pre-Parade Advertising
Pre-Parade Advertising
I adapted the edition’s visual identity into a large digital countdown clock installed at Parque Urracá to build anticipation ahead of the parade.
I adapted the edition’s visual identity into a large digital countdown clock installed at Parque Urracá to build anticipation ahead of the parade.
Calle 50 Parade Visualization
Calle 50 Parade Visualization
Calle 50 Parade Visualization
I developed pre-event visualizations to make the parade plan tangible, showing how floats, audiences, vehicles, and other elements could come together along the route.
I developed pre-event visualizations to make the parade plan tangible, showing how floats, audiences, vehicles, and other elements could come together along the route.
Visual Content for the Official Float
Visual Content for the Official Float
Visual Content for the Official Float
I created animations and audiovisual content for the screens of Panama City Municipality’s official float, bringing the Christmas identity into motion for the live parade experience.
I created animations and audiovisual content for the screens of Panama City Municipality’s official float, bringing the Christmas identity into motion for the live parade experience.
➨ Screen animations by me.
➨ Float concept by Contexto Panamá.
➨ Float concept by Contexto Panamá.
➨ Screen animations by me.
➨ Float concept by Contexto Panamá.
➨ Screen animations by me.
Project Scope
Across both editions, my work helped turn a complex city-scale program into visual tools that could be presented to partners, understood by teams, evaluated before production, and translated into public-facing experiences.
From early proposals to live-event applications, design became a bridge between planning and execution.
Across both editions, my work helped turn a complex city-scale program into visual tools that could be presented to partners, understood by teams, evaluated before production, and translated into public-facing experiences.
From early proposals to live-event applications, design became a bridge between planning and execution.
Project Scope
