International Christmas Festival of Panama — 2024 & 2025
International Christmas Festival of Panama — 2024 & 2025
International Christmas Festival of Panama — 2024 & 2025
✦ Visual System Adaptation
✦ Commercial & Institutional Presentations
✦ Float Design
✦ Urban & Event Visualization
✦ Maps & Visual Applications
✦ Motion Graphics & Audiovisual Editing
Challenge & Role
Panama City’s Christmas program brought together a wide range of activities, public spaces, and experiences across the 2024 and 2025 editions, from the parade and tree lighting ceremony to community activations and urban lighting.
My role was to translate the planning and the visual systems defined for each edition into resources that could work across different contexts. I adapted those systems to presentations and visual materials, and created maps, spatial visualizations, float proposals and designs, graphic pieces, and audiovisual content used throughout the project.
Challenge & Role
Panama City’s Christmas program brought together a wide range of activities, public spaces, and experiences across the 2024 and 2025 editions, from the parade and tree lighting ceremony to community activations and urban lighting.
My role was to translate the planning and the visual systems defined for each edition into resources that could work across different contexts. I adapted those systems to presentations and visual materials, and created maps, spatial visualizations, float proposals and designs, graphic pieces, and audiovisual content used throughout the project.
Panama City’s Christmas program brought together a wide range of activities, public spaces, and experiences across the 2024 and 2025 editions, from the parade and tree lighting ceremony to community activations and urban lighting.
My role was to translate the planning and the visual systems defined for each edition into resources that could work across different contexts. I adapted those systems to presentations and visual materials, and created maps, spatial visualizations, float proposals and designs, graphic pieces, and audiovisual content used throughout the project.
✦ Visual System Adaptation
✦ Commercial & Institutional Presentations
✦ Float Design
✦ Urban & Event Visualization
✦ Maps & Visual Applications
✦ Motion Graphics & Audiovisual Editing
Challenge & Role
Phase 01 — Commercial Presentation & Visual Adaptation
Phase 01 — Commercial Presentation & Visual Adaptation
During this first stage, my work focused on adapting the visual language of each edition and turning the Christmas program planning into presentations capable of communicating the project to companies and institutions.
During this first stage, my work focused on adapting the visual language of each edition and turning the Christmas program planning into presentations capable of communicating the project to companies and institutions.
Visual System & Content Adaptation
Visual System & Content Adaptation
I worked with the visual systems developed for the 2024 and 2025 editions, adapting them to presentations and visual resources used throughout different stages of the project.
I worked with the visual systems developed for the 2024 and 2025 editions, adapting them to presentations and visual resources used throughout different stages of the project.
➨ 2024 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
➨ 2024 visual identity. Designed by El Joint.
➨ 2024 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
➨ 2025 visual identity. Designed by El Joint.
Commercial Presentations for Companies
Commercial Presentations for Companies
Commercial Presentations for Companies
I created presentations used to introduce the project to private companies, organizing information about the parade, activations, and brand integration opportunities in a clear and visually engaging way.
I created presentations used to introduce the project to private companies, organizing information about the parade, activations, and brand integration opportunities in a clear and visually engaging way.
I created presentations used to introduce the project to private companies, organizing information about the parade, activations, and brand integration opportunities in a clear and visually engaging way.
Institutional Presentations
Institutional Presentations
Institutional Presentations
I developed internal presentations for Panama City Municipality, organizing information about teams, responsibilities, activities, and key requirements to support communication between the areas involved.
I developed internal presentations for Panama City Municipality, organizing information about teams, responsibilities, activities, and key requirements to support communication between the areas involved.
I developed internal presentations for Panama City Municipality, organizing information about teams, responsibilities, activities, and key requirements to support communication between the areas involved.
Phase 02 — Visualization & Christmas Program Design
Phase 02 — Visualization & Christmas Program Design
With the activities defined, my work shifted toward visually representing how different spaces and components of the Christmas program would take shape.
I created visualizations, maps, float designs and proposals, and graphic resources used to present the activities and anticipate their implementation.
With the activities defined, my work shifted toward visually representing how different spaces and components of the Christmas program would take shape.
I created visualizations, maps, float designs and proposals, and graphic resources used to present the activities and anticipate their implementation.
Official Christmas Program Announcement
Official Christmas Program Announcement
Official Christmas Program Announcement
I created the visual resources used during the official presentation of the Christmas program, including spatial visualizations, screens, and pieces used to communicate the parade, urban lighting, and other seasonal activities.
I created the visual resources used during the official presentation of the Christmas program, including spatial visualizations, screens, and pieces used to communicate the parade, urban lighting, and other seasonal activities.
Official Parade Map
Official Parade Map
I designed the official parade maps for Calle 50, organizing the route, key points, and necessary zones to communicate the experience clearly.
I designed the official parade maps for Calle 50, organizing the route, key points, and necessary zones to communicate the experience clearly.
I designed the official parade maps for Calle 50, organizing the route, key points, and necessary zones to communicate the experience clearly.
➨ Official map — 2024 edition.
➨ Official map — 2025 edition.
➨ Official map — 2025 edition.
➨ Official map — 2024 edition.
➨ Official map — 2024 edition.
➨ Official map — 2025 edition.
Float Design & Brand Integration
Float Design & Brand Integration
I designed different float proposals to integrate brands into the parade, combining their identities with the visual language of each edition. Some were developed as commercial proposals to present participation opportunities to companies, while others progressed from design and visualization to construction and participation in the parade.
Several proposals were also reused or adapted for the 2025 edition, extending their application to new brand partnerships.
I designed different float proposals to integrate brands into the parade, combining their identities with the visual language of each edition. Some were developed as commercial proposals to present participation opportunities to companies, while others progressed from design and visualization to construction and participation in the parade.
Several proposals were also reused or adapted for the 2025 edition, extending their application to new brand partnerships.
Urban Lighting & Public Spaces
Urban Lighting & Public Spaces
Urban Lighting & Public Spaces
I created visualizations of parks and public spaces to represent different lighting and nighttime atmosphere proposals before implementation, helping anticipate how the Christmas elements would integrate into the urban environment.
I created visualizations of parks and public spaces to represent different lighting and nighttime atmosphere proposals before implementation, helping anticipate how the Christmas elements would integrate into the urban environment.
I created visualizations of parks and public spaces to represent different lighting and nighttime atmosphere proposals before implementation, helping anticipate how the Christmas elements would integrate into the urban environment.
Phase 03 — Event Applications & Audiovisual Content
Phase 03 — Event Applications & Audiovisual Content
During the live stage of the program, my work expanded into visual and audiovisual resources used across different activities, from pre-event visualizations to graphic pieces and content displayed during the events.
During the live stage of the program, my work expanded into visual and audiovisual resources used across different activities, from pre-event visualizations to graphic pieces and content displayed during the events.
During the live stage of the program, my work expanded into visual and audiovisual resources used across different activities, from pre-event visualizations to graphic pieces and content displayed during the events.
Opening Event & Christmas Tree Lighting
Opening Event & Christmas Tree Lighting
Opening Event & Christmas Tree Lighting
I created pre-event visualizations for the official Christmas tree lighting at Fuente de Anayansi, representing the proposed distribution of key elements and the atmosphere planned for the beginning of the season.
I created pre-event visualizations for the official Christmas tree lighting at Fuente de Anayansi, representing the proposed distribution of key elements and the atmosphere planned for the beginning of the season.
Community Activations & Christmas Programming
Community Activations & Christmas Programming
Community Activations & Christmas Programming
I created presentations and visualizations for complementary activities within the Christmas program, including Santa Run and other initiatives held throughout December.
I created presentations and visualizations for complementary activities within the Christmas program, including Santa Run and other initiatives held throughout December.
Pre-Parade Advertising
Pre-Parade Advertising
Pre-Parade Advertising
I designed a digital countdown clock installed at Parque Urracá as a promotional piece leading up to the Christmas Parade, adapting the edition’s visual identity to the format.
I designed a digital countdown clock installed at Parque Urracá as a promotional piece leading up to the Christmas Parade, adapting the edition’s visual identity to the format.
I designed a digital countdown clock installed at Parque Urracá as a promotional piece leading up to the Christmas Parade, adapting the edition’s visual identity to the format.
Calle 50 Parade Visualization
Calle 50 Parade Visualization
Calle 50 Parade Visualization
I created visualizations of the Calle 50 parade to represent the atmosphere, route, floats, and other elements before the event took place.
I created visualizations of the Calle 50 parade to represent the atmosphere, route, floats, and other elements before the event took place.
Visual Content for the Official Float
Visual Content for the Official Float
Visual Content for the Official Float
I created animations and audiovisual pieces displayed on the screens of Panama City Municipality’s official float, adapting the Christmas identity into motion content used during the parade.
I created animations and audiovisual pieces displayed on the screens of Panama City Municipality’s official float, adapting the Christmas identity into motion content used during the parade.
I created animations and audiovisual pieces displayed on the screens of Panama City Municipality’s official float, adapting the Christmas identity into motion content used during the parade.
➨ Screen animations by me.
➨ Float concept by Contexto Panamá.
➨ Float concept by Contexto Panamá.
➨ Screen animations by me.
➨ Float concept by Contexto Panamá.
➨ Screen animations by me.
Project Scope
Across the 2024 and 2025 editions, the Christmas program brought together public activities, urban spaces, brand activations, and experiences connected to the parade and holiday season.
My work supported these initiatives through presentations, maps, urban visualizations, float design, graphic pieces, and audiovisual content, adapting the visual systems of each edition across different formats, scales, and contexts.
Across the 2024 and 2025 editions, the Christmas program brought together public activities, urban spaces, brand activations, and experiences connected to the parade and holiday season.
My work supported these initiatives through presentations, maps, urban visualizations, float design, graphic pieces, and audiovisual content, adapting the visual systems of each edition across different formats, scales, and contexts.
Project Scope
