Reportes BJ — News Platform
✦ Brand Strategy
✦ Visual Identity & Systems
✦ Strategic Presentations
✦ Web Design & Automation
✦ Audiovisual Content & Production
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa (@birnajulissatv), with a community of more than 350,000 followers.
Despite its reach, its identity, communication, and service offering operated separately. The goal was to turn that presence into a cohesive brand system capable of connecting its different channels under one shared logic.
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa (@birnajulissatv), with a community of more than 350,000 followers.
Despite its reach, its identity, communication, and service offering operated separately. The goal was to turn that presence into a cohesive brand system capable of connecting its different channels under one shared logic.
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa (@birnajulissatv), with a community of more than 350,000 followers.
Despite its reach, its identity, communication, and service offering operated separately. The goal was to turn that presence into a cohesive brand system capable of connecting its different channels under one shared logic.
✦ Brand Strategy
✦ Visual Identity & Systems
✦ Strategic Presentations
✦ Web Design & Automation
✦ Audiovisual Content & Production
✦ Brand Strategy
✦ Visual Identity & Systems
✦ Strategic Presentations
✦ Web Design & Automation
✦ Audiovisual Content & Production
Phase 01 — Identity & Visual System
Phase 01 — Identity & Visual System
I built the visual foundation of Reportes BJ to unify a communication system that had previously developed independently across different content and services. The goal was to create a recognizable, flexible language that could easily extend into new applications.
I built the visual foundation of Reportes BJ to unify a communication system that had previously developed independently across different content and services. The goal was to create a recognizable, flexible language that could easily extend into new applications.
I built the visual foundation of Reportes BJ to unify a communication system that had previously developed independently across different content and services. The goal was to create a recognizable, flexible language that could easily extend into new applications.
Visual Identity Development
Visual Identity Development
I defined colors, typography, iconography, graphic elements, and composition principles to establish a consistent identity and a clear framework for its application.
I defined colors, typography, iconography, graphic elements, and composition principles to establish a consistent identity and a clear framework for its application.
I defined colors, typography, iconography, graphic elements, and composition principles to establish a consistent identity and a clear framework for its application.
Communication Strategy
Communication Strategy
I structured the visual language for social media and developed criteria for news, services, promotions, and institutional content, maintaining a recognizable system across publications.
I structured the visual language for social media and developed criteria for news, services, promotions, and institutional content, maintaining a recognizable system across publications.
I structured the visual language for social media and developed criteria for news, services, promotions, and institutional content, maintaining a recognizable system across publications.
Operational Templates
Operational Templates
I created reusable templates that allowed the team to produce content more efficiently while maintaining visual consistency across the brand.
I created reusable templates that allowed the team to produce content more efficiently while maintaining visual consistency across the brand.
I created reusable templates that allowed the team to produce content more efficiently while maintaining visual consistency across the brand.
Audiovisual Content
Audiovisual Content
I extended the identity into animated pieces and promotional videos used to introduce the brand, communicate services, and create content for its digital platforms.
I extended the identity into animated pieces and promotional videos used to introduce the brand, communicate services, and create content for its digital platforms.
I extended the identity into animated pieces and promotional videos used to introduce the brand, communicate services, and create content for its digital platforms.
Brand Applications
Brand Applications
I extended the system across different touchpoints, from digital pieces to physical and promotional materials, ensuring that every application felt part of the same identity.
I extended the system across different touchpoints, from digital pieces to physical and promotional materials, ensuring that every application felt part of the same identity.
I extended the system across different touchpoints, from digital pieces to physical and promotional materials, ensuring that every application felt part of the same identity.
Phase 02 — Content Architecture & Conversion
Phase 02 — Content Architecture & Conversion
With the identity established, I organized communication across different formats so that content would no longer function as isolated pieces, but as part of a journey designed to inform, present services, and guide audiences toward specific actions.
With the identity established, I organized communication across different formats so that content would no longer function as isolated pieces, but as part of a journey designed to inform, present services, and guide audiences toward specific actions.
Strategic Content
Strategic Content
I designed stories, highlights, and visual pieces to present Reportes BJ’s services more clearly, organizing information according to its role within the brand’s communication.
I designed stories, highlights, and visual pieces to present Reportes BJ’s services more clearly, organizing information according to its role within the brand’s communication.
Conversion Structure
Conversion Structure
I connected content, calls to action, and key touchpoints to create a clearer path from social media to service inquiries, forms, and other digital channels.
I connected content, calls to action, and key touchpoints to create a clearer path from social media to service inquiries, forms, and other digital channels.
Phase 03 — Platform, Scalability & Automation
Phase 03 — Platform, Scalability & Automation
With the identity and content structure in place, I extended the system into a digital platform capable of presenting services, organizing information, and facilitating contact with potential clients.
With the identity and content structure in place, I extended the system into a digital platform capable of presenting services, organizing information, and facilitating contact with potential clients.
With the identity and content structure in place, I extended the system into a digital platform capable of presenting services, organizing information, and facilitating contact with potential clients.
Website & Services
Website & Services
I designed and developed a website that brings Reportes BJ’s service offering together under one visual structure, allowing users to explore its services and access different points of contact.
I designed and developed a website that brings Reportes BJ’s service offering together under one visual structure, allowing users to explore its services and access different points of contact.
I designed and developed a website that brings Reportes BJ’s service offering together under one visual structure, allowing users to explore its services and access different points of contact.
Commercial Presentations
Commercial Presentations
I structured, wrote, and designed presentations to communicate each service clearly and persuasively, adapting the information according to the proposal and target audience.
I structured, wrote, and designed presentations to communicate each service clearly and persuasively, adapting the information according to the proposal and target audience.
I structured, wrote, and designed presentations to communicate each service clearly and persuasively, adapting the information according to the proposal and target audience.
Forms & Automation
Forms & Automation
I created dedicated forms for different services and developed automations to centralize registrations, organize incoming information, and reduce manual tasks within the commercial process.
I created dedicated forms for different services and developed automations to centralize registrations, organize incoming information, and reduce manual tasks within the commercial process.
I created dedicated forms for different services and developed automations to centralize registrations, organize incoming information, and reduce manual tasks within the commercial process.
Results
The project consolidated Reportes BJ as a strategic and scalable digital platform, strengthening its identity, restructuring its digital communication, and creating a functional system focused on positioning, conversion, and service sales.
Results
The project consolidated Reportes BJ as a strategic and scalable digital platform, strengthening its identity, restructuring its digital communication, and creating a functional system focused on positioning, conversion, and service sales.
Results
The project consolidated Reportes BJ as a strategic and scalable digital platform, strengthening its identity, restructuring its digital communication, and creating a functional system focused on positioning, conversion, and service sales.
