Reportes BJ — News Platform
✦ Brand Identity
✦ Presentation Design
✦ Web Design
✦ Templates & Automation
✦ Motion & Video Content
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa, with a community of more than 350,000 followers. Despite its reach, its identity, communication, and service offering had developed separately, without a unified system connecting them.
My role was through design—building a recognizable identity, organizing how the brand communicates, and creating a structure that could support content, services, and future growth.
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa, with a community of more than 350,000 followers. Despite its reach, its identity, communication, and service offering had developed separately, without a unified system connecting them.
My role was through design—building a recognizable identity, organizing how the brand communicates, and creating a structure that could support content, services, and future growth.
Challenge & Solution
Reportes BJ is the digital platform of journalist Birna Julissa, with a community of more than 350,000 followers. Despite its reach, its identity, communication, and service offering had developed separately, without a unified system connecting them.
My role was through design—building a recognizable identity, organizing how the brand communicates, and creating a structure that could support content, services, and future growth.
✦ Brand Identity
✦ Presentation Design
✦ Web Design
✦ Templates & Automation
✦ Video Content
Phase 01 — Identity & Visual System
Phase 01 — Identity & Visual System
I built a visual system that could bring previously disconnected content and services under one recognizable brand, while remaining flexible enough to expand into new formats and applications.
I built a visual system that could bring previously disconnected content and services under one recognizable brand, while remaining flexible enough to expand into new formats and applications.
Visual Identity Development
Visual Identity Development
I defined color, typography, iconography, graphic elements, and composition principles to create a consistent identity and a clear framework for how the brand should appear across different contexts.
I defined color, typography, iconography, graphic elements, and composition principles to create a consistent identity and a clear framework for how the brand should appear across different contexts.
Communication Strategy
Communication Strategy
I organized how the brand communicates across news, services, promotions, and institutional content, creating clear visual distinctions while keeping every category recognizable as part of Reportes BJ.
I organized how the brand communicates across news, services, promotions, and institutional content, creating clear visual distinctions while keeping every category recognizable as part of Reportes BJ.
Operational Templates
Operational Templates
I created reusable templates that allowed the team to produce content more efficiently while maintaining visual consistency without redesigning every piece from scratch.
I created reusable templates that allowed the team to produce content more efficiently while maintaining visual consistency without redesigning every piece from scratch.
Audiovisual Content
Audiovisual Content
I translated the identity into animation and video, creating promotional content that introduced the brand, explained its services, and expanded the system into audiovisual formats.
I translated the identity into animation and video, creating promotional content that introduced the brand, explained its services, and expanded the system into audiovisual formats.
Brand Applications
Brand Applications
I applied the system across digital, physical, and promotional touchpoints, ensuring that each application remained recognizable while adapting to its specific format.
I applied the system across digital, physical, and promotional touchpoints, ensuring that each application remained recognizable while adapting to its specific format.
Phase 02 — Content Architecture & Conversion
Phase 02 — Content Architecture & Conversion
With the identity established, I organized communication across different formats so content would no longer function as isolated pieces, but as part of a journey designed to inform, present services, and guide audiences toward action.
With the identity established, I organized communication across different formats so content would no longer function as isolated pieces, but as part of a journey designed to inform, present services, and guide audiences toward action.
Strategic Content
Strategic Content
I designed stories, highlights, and visual content around specific communication goals, organizing information according to whether it needed to inform, build credibility, present a service, or drive action.
I designed stories, highlights, and visual content around specific communication goals, organizing information according to whether it needed to inform, build credibility, present a service, or drive action.
Conversion Structure
Conversion Structure
I connected content, calls to action, and key touchpoints to create a clearer path from social media to service inquiries, forms, and other digital channels.
I connected content, calls to action, and key touchpoints to create a clearer path from social media to service inquiries, forms, and other digital channels.
Phase 03 — Platform, Scalability & Automation
Phase 03 — Platform, Scalability & Automation
With the identity and communication structure in place, I expanded the system into a digital platform designed to present services, organize information, and support client acquisition.
With the identity and communication structure in place, I expanded the system into a digital platform designed to present services, organize information, and support client acquisition.
Website & Services
Website & Services
I designed and developed a website that brought Reportes BJ’s services into one structured experience, allowing users to understand the offering and move toward the appropriate point of contact.
I designed and developed a website that brought Reportes BJ’s services into one structured experience, allowing users to understand the offering and move toward the appropriate point of contact.
Commercial Presentations
Commercial Presentations
I structured, wrote, and designed commercial presentations that translated each service into a clear and persuasive proposal, adapting the message to different audiences and opportunities.
I structured, wrote, and designed commercial presentations that translated each service into a clear and persuasive proposal, adapting the message to different audiences and opportunities.
Forms & Automation
Forms & Automation
I created dedicated service forms and automated workflows to centralize registrations, organize incoming information, and reduce repetitive manual tasks within the commercial process.
I created dedicated service forms and automated workflows to centralize registrations, organize incoming information, and reduce repetitive manual tasks within the commercial process.
Results
The project transformed Reportes BJ from a collection of independent content and services into a more connected brand, communication, and commercial system.
The identity now extends across content, presentations, web, forms, automation, and audiovisual applications—creating a structure designed to support consistency, clearer positioning, and future growth.
Results
The project transformed Reportes BJ from a collection of independent content and services into a more connected brand, communication, and commercial system.
The identity now extends across content, presentations, web, forms, automation, and audiovisual applications—creating a structure designed to support consistency, clearer positioning, and future growth.
Results
The project transformed Reportes BJ from a collection of independent content and services into a more connected brand, communication, and commercial system.
The identity now extends across content, presentations, web, forms, automation, and audiovisual applications—creating a structure designed to support consistency, clearer positioning, and future growth.
